An Honest Look at How I Built Urban Wellness and The Group Practice Exchange
14 Years of Mistakes, Growth, and Building Two Businesses at Once

This year marks the 14-year anniversary of Urban Wellness, my group practice in Chicago and I'm pulling back the curtain on what it's actually been like to build both Urban Wellness and The Group Practice Exchange. I've made mistakes, had growing pains, and learned lessons I only got through by getting it wrong first. 
 
In this training, I'm walking through the real mistakes I made at every stage of growth: from early hiring and operating procedures, to promoting the wrong people into leadership, to opening new locations, to running two businesses at once and the systems I eventually built to fix each one. I'll also get into the mindset side of it: letting go of control, staying financially resilient through growth, and living with imposter syndrome even after 14 years.
Price: $29

*Exchange members: no need to register, you already have access to this webinar inside your membership! 

In this training, I will cover:
  • The hiring mistakes I made in my first 15 hires
  • Why I avoided policies and procedures — and what it cost me 
  • Why I promoted my best clinicians into leadership — and why that backfired
  • What went wrong when I opened my second location
  • Why what worked at 15 clinicians stopped working at 50
  • Why I chose to stay leadership-heavy during growth — and what it cost me
  • How I learned to let go of decision-making
  • What I've learned about milestones and imposter syndrome
Meet Maureen
Hi there! I’m Maureen Hermann, LCPC, and I’ve traversed the challenging but rewarding journey from launching a private practice to scaling it into a thriving group business. Like many in the social service field, I graduated without a clue on how to run a business. Yet, through relentless research, trial, and error, I uncovered effective strategies and pitfalls of managing a counseling group practice. 

My passion lies in demystifying this process for others. At The Group Practice Exchange, I aim to be the resource I once wished for-offering guidance that’s not only about the mechanics of starting and growing a practice but also about mastering the nuances of leadership within the health sector.

As a founder and owner of Urban Wellness, a flourishing multi-location group practice in Chicago, I have firsthand experience in balancing the dual goals of making a significant social impact and running a successful business. I understand that many healthcare professionals prioritize direct service over business management, and that’s precisely where I can help. 

Through The Group Practice Exchange, I share my insights and learnings as a coach, educator, and trainer dedicated to social service professionals. Whether it’s hosting The Group Practice Exchange Podcast, co-hosting the Group Practice Owners Summit, or working as a certified Fix This Next advisor, my ultimate mission is to equip group practice owners not just to succeed in business but to amplify their impact on the communities they serve. 

Let’s make your practice a beacon of well-being and organizational excellence!
An Honest Look at How I Built Urban Wellness and The Group Practice Exchange
14 Years of Mistakes, Growth, and Building Two Businesses at Once

$29

This training is for you if:

You have started to feel like the systems that worked when you were smaller aren't holding up anymore (or you never had any)

You've navigating building leadership and want to avoid the pitfalls

You're running more than one business, or thinking about it, and want to know how to actually balance them without burning out

You've hit real milestones in your practice but still feel like an imposter, and want to know you're not alone in that


What you’ll receive:

A recording of the webinar

Practical guidance you can apply to your practice right away

The ability to avoid mistakes I made for years


If you’re ready to learn from someone who has been through it all, this one is for you!
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  • 1xAn Honest Look at How I Built Urban Wellness and The Group Practice Exchange$29
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